PERM UNIVERSITY HERALD. SERIES “PHILOSOPHY. PSYCHOLOGY. SOCIOLOGY”

VESTNIK PERMSKOGO UNIVERSITETA. SERIYA FILOSOFIA PSIKHOLOGIYA SOTSIOLOGIYA

DOI: 10.17072/2078-7898/2017-3-368-373

CULTURE AND COMMUNICATIVE PRACTICES OF THE MODERNITY:
ISSUES AND CONTROVERSIES

Kuznetsova Evgeniya Vladimirovna
Ph.D. in Philosophy, Docent,
Associate Professor of the Department of Law and Humanities

University of Management «TISBI» (Naberezhnye Chelny branch),
10, Tatarstan str., Naberezhnye Chelny, Republic of Tatarstan, 423825, Russia;
e-mail: kuznetzova.evgeniya2012@yandex.ru
ORCID: 0000-0003-2774-9858

The article deals with the features of the cultural development on the stage of integration and globalization in the context of cultural and communicational exchange. Mass media plays a leading role among factors which form a new structure of the world. Every culture is unique and we have to remember it while making a common informational space. Modern culture in its global form is a system of American values, American lifestyle and way of thinking. Mentality, values, traditions, customs are important for every ethno-national culture in contrast to the culture that is illusory and based only on scientific and technical progress, full of desire of being easily accessible for the mass audience.

Communication is an integral part of the of globalization. It is impossible to make integration in a society, if its componentsand mechanisms are not investigated accurately. One of the most important factors in this case is a cultural factor. The approach to new cultural realities should be determined bynew categories, a culture of every ethnic group should take its rightful place in the family of world cultures.

The author makes a conclusion that if we form a common informational space we should’t destroy heterogeneous cultural world. And mass media has to propagandize values of tolerance and respect.

Keywords: globalization, integration, culture, mass culture, mass media, communication, cultural pluralism.

References

  1. Kuznetsova E.V. Problema razvitiya kulturno-kommunikativnyh protsessov na etape formirovaniya informatsionnoi tsivilizatsii [The problem of cultural and communicative processes’development on the stage of informational civilization]. Novye idei v filosofii [New ideas in philosophy]. 2016, iss. 3(24), pp. 294–298. (In Russian).
  2. Williams R. Television. Hannover. L., 1992, 285 p. (In English).
  3. Bell D. Gryaduschee postindustrialnoe obschestvo [The coming of postindustrial society]. Moscow, Science Publ., 1999, 310 p. (In Russian).
  4. Shepinskaya N. E. Televidenie kak forma kultury [Television as a form of culture]. Massovaja kul’tura na rubezhe vekov: sb. statej [Mass culture at the turn of the centuries]. Moscow, St.Petersburg, DB Publ., 2005, pp. 12–125. (In Russian).
  5. Wright Ch. Mass Communicftion. A Sociological Perspective. N.Y., 1968, 235 p. (In English).
  6. Toffler A. The Third Wave. N. Y 1980. 526 p.(In English).
  7. Pocheptsov G.G. Psikhologicheskie voiny [Psychological wars]. Moscow, Refl Book Publ., Kiev, Vakler Publ., 2000, 310 p. (In Russian).
  8. Kuznetsova E.V. Svyazi s obschestvennostiyu kak fenomem kultury: dis. … kand. filos. nauk [Public Relations as a phenomenon of culture.]. Nizhnii Novgorod, 2004. 180 p.(In Russian).
  9. Orlov S.V. Issledovanie informatsionnogo obschestva kak kompleksnaya prolema [Information society studying as a complex problem]. Vestnik Permskogo Universiteta. Filosofiya. Psikhologiya. Sociologiya[Perm University Herald. Series «Philosophy. Psychology. Sociology»]. 2015, iss. 4(24), pp. 5–15. DOI: 10.17072/2078-7898/2015-4-5-15. (In Russian).
  10. Narochinskaya . Etnonatsionalnye konflikty i ikh razreshenie[Ethno-National Conflicts and Their Resolution]. Moscow, 2000, 232 p. (In Russian).
  11. Kuznetsova E., Goryacheva О., Patenko G.Phenomenon of Mass Culture Problems and Controversies. Mediterranean Journal of Social Sciences. 2015, vol. 3, pp. 296–302.DOI: 10.5901/mjss.2015.v6n4s2. (In English).
  12. Toffler A. Shok buduschego[Future Shock]. Moscow, Publ., 2001, 558 p. (In Russian).
  13. Kastels M. Informatsionnaya epokha: ekonomika, obschestvo i kultura[IInformation Era: Society and Culture]. Moscow, Publ., 2000, 305 p. (In Russian).
  14. Price M.E. Television. The Public Sphere and the National Identity. Oxford, 1995, 320 p. (In English).
  15. Levin K. Razreshenie konfliktov [Resolution Social Conflicts]. St. Petersburg, 2000, 258 p. (In Russian).

The date of the manuscript receipt 07.10.2016

Please cite this article in English as:

Kuznetsova E.V. Culture and communicative practices of the modernity: issues and controversies // Perm University Herald. Series «Philosophy. Psychology. Sociology». 2017. Iss. 3. P. 368–373. DOI: 10.17072/2078-7898/2017-3-368-373