DOI: 10.17072/2078-7898/2017-3-368-373

CULTURE AND COMMUNICATIVE PRACTICES OF THE MODERNITY:
ISSUES AND CONTROVERSIES

Kuznetsova Evgeniya Vladimirovna
Ph.D. in Philosophy, Docent,
Associate Professor of the Department of Law and Humanities

University of Management «TISBI» (Naberezhnye Chelny branch),
10, Tatarstan str., Naberezhnye Chelny, Republic of Tatarstan, 423825, Russia;
e-mail: kuznetzova.evgeniya2012@yandex.ru
ORCID: 0000-0003-2774-9858

The article deals with the features of the cultural development on the stage of integration and globalization in the context of cultural and communicational exchange. Mass media plays a leading role among factors which form a new structure of the world. Every culture is unique and we have to remember it while making a common informational space. Modern culture in its global form is a system of American values, American lifestyle and way of thinking. Mentality, values, traditions, customs are important for every ethno-national culture in contrast to the culture that is illusory and based only on scientific and technical progress, full of desire of being easily accessible for the mass audience.

Communication is an integral part of the of globalization. It is impossible to make integration in a society, if its componentsand mechanisms are not investigated accurately. One of the most important factors in this case is a cultural factor. The approach to new cultural realities should be determined bynew categories, a culture of every ethnic group should take its rightful place in the family of world cultures.

The author makes a conclusion that if we form a common informational space we should’t destroy heterogeneous cultural world. And mass media has to propagandize values of tolerance and respect.

Keywords: globalization, integration, culture, mass culture, mass media, communication, cultural pluralism.

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The date of the manuscript receipt 07.10.2016

Please cite this article in English as:

Kuznetsova E.V. Culture and communicative practices of the modernity: issues and controversies // Perm University Herald. Series «Philosophy. Psychology. Sociology». 2017. Iss. 3. P. 368–373. DOI: 10.17072/2078-7898/2017-3-368-373