ВЕСТНИК ПЕРМСКОГО УНИВЕРСИТЕТА. ФИЛОСОФИЯ. ПСИХОЛОГИЯ. СОЦИОЛОГИЯ

VESTNIK PERMSKOGO UNIVERSITETA. SERIYA FILOSOFIA PSIKHOLOGIYA SOTSIOLOGIYA

Russian version of the article

DOI: 10.17072/2078-7898/2016-3-96-106

SENSATION SEEKING, MASS-MEDIA USAGE AND EVALUATIONS OF INTERNET’S SEXUAL CONTENT (GENERALS AND GENDERS ASPECT)

Zubakin Maxim Vladimirovich
Senior Lecturer of the Department of Developmental Psychology

Perm State University,
15, Bukirev str., Perm, 614990, Russia;
e-mail: maxzubakinpsy@rambler.ru

This article describes the results of the pilot research of correlations between the sensation seeking, mass-media usage and evaluations of the sexual content in mass-media. The research was made taking into account the factor of watchers’ gender and regardless the gender. The evaluation of the sexual content in mass-media was analyzed on the example of the music video from the Internet. The Sensation-Seeking Scale was used to study watchers’ personality trait. The Questionnaire of Mass-media Usage and sexuality evaluation scale is included in SD. It was revealed that the sensation seeking is related to the positive evaluation of the music video regardless the watcher’s gender. The mass-media usage is not related to the evaluation of the music video also regardless the watcher’s gender. The difference between genders was found in groups comparison based on Student’s T-criteria and in comparison of correlations between the sensation seeking, the mass-media usage and the evaluation of the music video. It was revealed that younger men bear the boredom better than younger women. The men evaluate the music video as less powerful, active and exciting. Besides, there are correlations between the men’s mass-media usage and their evaluation of the music video. There aren’t such relations with the women. 

Keywords: sensation seeking, mass-media usage, evaluation of sexual content in mass-media, genders’ differences

References

  1. Aronson E., Pratkanis A.R. Epoha propagandy. Mehanismy ubezhdeniya, povsednevnoe ispol’zovanie i zloupotreblenie [Age of Propaganda: The Everyday Use and Abuse of Persuasion]. Saint Petersburg, PRAIM-EUROZNAK Publ., 2003, 384 p. (In Russian).
  2. Artemyeva Ye.Yu. Osnovy psikhologii subyektivnoy semantiki [The foundation of psychological semantic]. Moscow, Smysl Publ., 1999, 313 p. (In Russian).
  3. Bryant J., Thompson S. Osnovy vozdejstviya SMI [Fundamentals of media effects]. Moscow, Williams Publ., 2004, 432 p. (In Russian).
  4. Griffin E. [Mass communication]. Kommunikatsii: teorii i praktiki [Communication: theories and practices]. Kharkov, 2015, pp. 440–533. (In Russian).
  5. Dorfman L.Ya., Zubakin M.V. [Personality characteristics of perception feature films with scenes of violence]. Vestnik Yuzhnoural’skogo gosudarstvennogo universiteta. Seriya: Psihologiya [Bulletin of South Ural State University. Series Psychology]. 2013, vol. 6, no. 2, pp. 13–24. (In Russian).
  6. Il’yin Ye.P. Psikhologiya riska [Risk psychology]. Saint Petersburg, Piter Publ., 2012, 267 p. (In Russian).
  7. Krivoruchko M.V., Lipskikh Ye.A. [Effects of TV-preferences and Parent-child relationships on teenagers’ perception of sexual norms]. Vestnik Omskogo universiteta [Bulletin of Omsk University. Series: Psychology]. 2013, no. 1, pp. 34–44. (In Russian).
  8. Mayorova-Shcheglova S.N. [Young adults and new technology of mass-media: myth and reality]. Vestnik Rossijskogo gosudarstvennogo gumanitarnogo universiteta. Seriya: Sotsiologiya [Bulletin of Russians State Humanitarian University, Sociology, 2010, no. 3, pp. 224–230. (In Russian).
  9. Petrenko V.F. [The constructs of artwork and product of mass-media]. Yazyk sredstv massovoy informatsii [Language of Mass-media]. Moscow, Moscow State University Publ., 2008, pp. 19–24. (In Russian).
  10. Federal’nyy zakon ot 29.12.2010 N 436-FZ (red. ot 28.07.2012). O zashchite detey ot informatsii, prichinyayushchey vred ikh zdorov’yu i razvitiyu [Federal Law of 29.12.2010 N 436-FZ (as amended on 28.07.2012). The protection of children from information harmful to their health and development)]. Available at: http://www.rg.ru/2012/07/30/zakon-dok.html (accessed 18.04.2016) (In Russian).
  11. Chernykh N.A. [TV and Internet effects on personal development of teenagers]. Vestnik Kostromskogo gosudarstvennogo universiteta im. N.A. Nekrasova. Seriya: Gumanitarnye nauki: Pedagogika. Psihologiya. Sotsial’naya rabota i dr. [Bulliten of Kostroma State University named after N.A. Nekrasov. Series: Social science: Pedagogic, Psychology, Social Work and other]. 2014, no. 2(20), pp. 120–122. (In Russian).
  12. Etkind A.M. [Experience the theoretical interpretation of the semantic differential]. Voprosy psihologii [Issues of psychology], 1979, no. 1, pp. 17–27. (In Russian).
  13. Andersonet al. Violent video game effects on aggression, empathy, and prosocial behavior in Eastern and Western countries: A meta-analytic review. Psychological Bulletin. 2010, vol. 136(2), pp. 151−173.DOI: (In English).
  14. Banerjee S.C., Greene K., Krcmar M. et al. The role of gender and sensation seeking in film choice. Journal of Media Psychology. 2008, vol. 20(3), pp. 97–105. DOI: . (In English).
  15. Bushman B.J., Cantor J. Media ratings for violence and sex: implications for policymakers and parents. American Psychologist. 2003, vol. 58(2), pp. 130–141. DOI: . (In English).
  16. Conway J.C., Rubin A.M. Psychological predictors of television viewing motivation. Communication Research. 1991, vol. 18. pp. 443–463. (In English).
  17. Gentile D.A., Bushman B.J. Reassessing media violence effects using a risk and resilience approach to understanding aggression. Psychology of Popular Media Culture. 2012, vol. 1(3), pp. 138−151. DOI: . (In English).
  18. Greene K., Krcmar M. Predicting exposure to and liking of media violence: A uses and gratification approach. Communication Studies. 2005, vol. 56, pp. 71–93. DOI: . (In English).
  19. Harris R.J., Sanborn F. A cognitive psychology of mass communication. N.Y.: Routledge, 2013, 560 p. (In English).
  20. Hoffner C.A., Levine K.J. Enjoyment of mediated fright and violence: A meta-analysis. Media Psychology. 2005, vol. 7, pp. 207–237. (In English).
  21. Krahe B. The social psychology of aggression. N.Y.: Psychology Press, 2013, 416 p. (In English).
  22. Krahe B., Möller I., Kirwil L. et al. Desensitization to media violence: Links with habitual media violence exposure, aggressive cognitions, and aggressive behavior. Journal of Personality and Social Psychology. 2011, vol. 100(4), pp. 630−646. DOI: . (In English).
  23. Krcmar M., Greene K. Predicting exposure to and uses of violent television. Journal of Communication. 1999, vol. 49, pp. 25–45. (In English).
  24. Krcmar M., Greene K. Connections between violent television exposure and adolescent risk taking. Media Psychology. 2000, vol. 2, pp. 195–217. DOI: (In English).
  25. Osgood C.E., Suci G., Tannenbaum P. The measurement of meaning. Urbana, IL: University of Illinois Press, 1957, 342 p. (In English).
  26. Schonbar R.A., Davitz J.R. The connotative meaning of sexual simbols. Journal of Consulting Psychology. 1960, vol. 24, no. 6, pp. 483–487. (In English).
  27. Sprankle E.L., End C.M., Bretz M.N. Sexually degrading music videos and lyrics. Their effects on males’ aggression and endorsement of rape myths and sexual stereotypes. Journal of Media Psychology. 2012, vol. 24(1), pp. 31–39. DOI: . (In English).
  28. Ware E.E., Brown M., Amoroso D. M. et al. The semantic meaning of pornographic stimuli for college males. Canadian Journal of Behavior Science / Review Canadian Science COMP. 1972, vol. 4(3), pp. 204–209. (In English).
  29. Wright P.J., Tokunaga R.S., Bae S. More than dalliance? Pornography consumption and extramarital sex attitudes among married U.S. adults. Psychology of Popular Media Culture. 2014, vol. 3, no. 2, pp. 97–109. DOI: . (In English).
  30. Wright P.J. Mass media effects on youth sexual behavior: Assessing the claims for causality. Communication Yearbook. 2011, vol. 35, pp. 343–386. (In English).
  31. Wright P.J. Is internet pornography consumption related to adult U.S. males’ sexual attitudes? American Journal of Media Psychology. 2012, vol. 5, pp. 118–128. (In English).
  32. Wright P.J., Randall A.K. Internet pornography exposure and risky sexual behavior among adult males in the United States. Computers in Human Behavior. 2012. Vol. 28. P. 1410–1416. DOI: . (In English).
  33. Wright P.J., Malamuth N., Donnerstein E. Research on sex in the media: What do we know about effects on children and adolescents? Handbook of children and the media / eds. by D.G. Singer, J.L. Singer. Thousand Oaks, CA: Sage, 2012, pp. 273–302. (In English).
  34. Zuckerman M. Dimensions of sensation seeking. Journal of Consulting and Clinical Psychology. 1971, vol. 36, pp. 45–52. DOI: . (In English).
  35. Zuckerman M. Behavioral expressions and psychological bases of sensation seeking. N.Y.: Cambridge University Press, 1994, 463 p. (In English).
  36. Zuckerman M. Sensation seeking and the taste for vicarious horror. Horror films: Current research on audience preferences and reactions / eds. by J.B. Weaver, R. Tamborini. Mahwah, NJ: Lawrence Eribaum Associates, 1996, pp. 147–160. (In English).
  37. Zuckerman M., Bone R.N., Neary R. et al. What is the sensation seeker? Personality trait and experience correlates of the sensation-seeking scales. Journal of Consulting and Clinical Psychology. 1972, vol. 39(2), pp. 308–321. DOI: . (In English).
  38. Zuckerman M., Eysenck S., Eysenck H.J. Sensation seeking in England and America: Cross-cultural, age, and sex comparisons. Journal of Consulting and Clinical Psychology. 1978, vol. 46, no. 1, pp. 139–149. DOI: . (In English).
  39. Snoop Dogg ft. The Pussycat Dolls, Buttons (2005). URL: (accessed: 25.04.2016).
  40. Eminem ft. Rihanna, Love The Way You Lie (2010). URL: http://www.youtube.com/
    watch?v=uelHwf8o7_U (accessed: 25.04.2016).
  41. Miley Cyrus – Wrecking Ball (2013). URL: (accessed: 25.04.2016).

The date of the manuscript receipt 28.06.2016

Please cite this article in English as:

Zubakin M.V. Sensation seeking, mass-media usage and evaluations of Internet’s sexual content (generals and genders aspect) // Perm University Herald. Series «Philosophy. Psychology. Sociology». 2016. Iss. 3(27). P. 96–106.
doi: 10.17072/2078-7898/2016-3-96-106

Категория: Psychology. Просмотров: 8435